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Beauty Industry, Beauty Launches, Mergers and Acquisitions

Givaudan Invests in French Start-Up

Sensorwake is known for expanding fragrance applications.

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By: Jamie Matusow

Editor-in-Chief

Fragrances and flavors supplier Givaudan, has announced a one-time investment into Sensorwake, a French start-up company known for leading innovation in the consumer technology sector. Specifically, the firm is responsible for creating what’s credited to be “the world’s first olfactive alarm clock.”
 
The investment follows a two-year partnership in which Givaudan and Sensorwake collaborated to design a collection of scents for their first product, “Sensorwake,” a “revolutionary” alarm clock that wakes you up in the morning by diffusing your favorite scents. More recently, a new collaboration on their second product, Oria, uses two Givaudan sleep patents developed by its Science & Technology Centre of Excellence in Ashford. Aiming to improve people’s quality of sleep, Oria is a smart, intuitive device that uses the power of scent to achieve a good night’s rest.
 
Sensorwake was a Google Science Fair finalist in 2014. They were awarded the CES Innovation Award in 2016 and 2017 in Las Vegas for outstanding product design and engineering in consumer technology products.

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